Generating UGC Videos: List of Must-Try Tools for US Brands

If you want your US brand to thrive in 2025, you need videos that cut through the clutter and feel authentic. User-generated content (UGC) videos have become the secret weapon for brands looking to build trust, boost engagement, and convert viewers into loyal customers. But creating great UGC videos consistently can be challenging without the right tools.

I’m Riten, founder of Fueler, a platform that helps companies hire talent by evaluating real work samples through assignments. In this article, I’ll guide you through the best UGC video tools that simplify creation and help your brand stay relevant in a competitive market. As with building a compelling portfolio, producing standout UGC videos means proving your trustworthiness and value through real content your ultimate shortcut to gaining loyal audiences.

Why Are UGC Videos Essential for US Brands in 2025?

User-generated videos are some of the most trusted and widely consumed content in the US today. Shoppers and audiences are tired of glossy, scripted ads and want to see real people sharing honest opinions and experiences. UGC videos foster deep emotional connections and social proof, building brand authenticity which is vital to retain customers and attract new ones.

• 91% of consumers in the US trust UGC video content more than brand-created ads.
• Brands that use UGC videos report increases in engagement rates up to 8 times higher.
• Platforms like TikTok and Instagram Algorithms heavily favor genuine, native UGC content.
• US brands leveraging AI-powered UGC tools reduce content production time by 60%.

Mastering and scaling your UGC video production with the right tools can set your brand apart and accelerate growth.

Why it matters: For US brands, adopting the right UGC video technology is key to meeting evolving consumer demands for authenticity and boosting measurable engagement.

1. MagicUGC: AI-Powered UGC Video Creation for Speed and Scale

MagicUGC is one of the leading tools for creating high-quality, AI-generated UGC videos. It replicates influencer-style content by combining customizable AI avatars, smart scripts, and automated editing. This tool makes batch production faster and easier for brands needing multiple authentic video pieces.

Features:

• Create personalized AI avatars tailored to different market segments
• Input scripts or utilize AI-generated content suggestions
• Produce multiple videos simultaneously with batch processing
• Intuitive interface requiring minimal editing skills

Pricing:

• Free trial available for new users
• Paid plans start at $25 per month with monthly and annual billing options

Why it matters: MagicUGC empowers US brands to rapidly scale their UGC video pipelines, helping marketers meet fast-moving social demands while keeping content fresh and relevant.

2. InVideo: Versatile UGC Video Maker with Templates and AI Tools

InVideo helps brands create engaging UGC videos quickly by using an extensive library of readymade templates powered by AI. Its drag-and-drop editor and AI script generation streamline video production, allowing marketing teams to craft videos that fit every platform and goal.

Features:

• Over 5,000 customizable video templates geared toward social media
• AI-powered text-to-video conversion to automate scripting and editing
• Access to stock videos, images, music, and voice-overs
• Collaboration tools for team reviews and feedback

Pricing:

• Free plan with basic export limits and watermark
• Paid plans start at $35 per month with unlimited exports and advanced features

Why it matters: InVideo equips US brands with diverse creative formats and AI assistance, accelerating video content creation without sacrificing quality or authenticity.

3. Synthesia: Realistic AI Avatars for Scalable UGC Video Content

Synthesia is perfect for brands wanting professional-looking UGC videos without the hassles of video shoots. Its AI avatars and text-to-video engine allow creation of scalable, natural-looking presentations, demos, and testimonials all customizable for diverse US audiences.

Features:

• Extensive library of AI avatars with various accents and languages
• Easy-to-use text-based video creation interface
• Multilingual support for reaching diverse US demographics
• Rich brand customization with fonts, colors, and backgrounds

Pricing:

• Basic plans at $18 per month for individuals and small teams
• Enterprise plans with volume discounts and advanced analytics

Why it matters: Synthesia helps US brands personalize and localize UGC content at scale, improving relevance and engagement across targeted audience segments.

4. Tint: Curate, Moderate, and Showcase UGC Seamlessly

Tint allows brands to aggregate user-submitted videos and photos, moderate for brand safety, and display UGC in on-site galleries or social media feeds. This tool is powerful for e-commerce and retail brands that want to highlight real customer experiences directly on product pages and campaigns.

Features:

• Collect UGC from multiple social media platforms and submissions
• Approve or moderate content to maintain brand standards
• Embed responsive UGC galleries and social walls on websites
• Measure the impact of UGC through reporting and insights

Pricing:

• Custom pricing available based on brand size and needs

Why it matters: Tint enables US brands to build authentic social proof by showcasing real customers prominently a proven driver of trust and repeat purchase.

5. Social Native: Creator Network & UGC Production Platform

Social Native connects brands with a vast network of UGC creators and handles briefing, content creation, and analytics. It simplifies outsourcing UGC campaigns to reliable creators who understand your brand voice and audience.

Features:

• Access to industry-specific UGC creators vetted by quality
• Campaign management tools from briefing to video delivery
• Performance analytics integrated with social ad platforms
• Creative optimization suggestions to maximize engagement

Pricing:

• Pricing available via direct consultation and custom quotes

Why it matters: Social Native accelerates content pipeline management while ensuring consistently authentic and high-impact UGC designed for US social platforms.

6. Cohley: Commission, Manage, and Scale UGC Campaigns

Cohley offers a comprehensive platform for running UGC campaigns end-to-end, from finding the right creators to analyzing campaign performance. It includes audience research to align content with emerging trends and customer preferences.

Features:

• Creator marketplace with over 100,000 vetted contributors
• Tools for campaign creation, briefs, and quality control
• Data-driven insights into audience engagement and preferences
• Integration with ecommerce and social platforms for seamless publishing

Pricing:

• Custom pricing tailored to campaign volume and needs

Why it matters: Cohley enables US brands to blend data science with creativity, maximizing the ROI on UGC video campaigns by matching content to audience interests.

Boost Your UGC Success with Fueler

A strong UGC video strategy requires more than tools it demands a talented team who can creatively execute campaigns. Fueler helps US brands hire UGC marketers and creators through real project assignments. You can evaluate candidates based on actual work samples before hiring, ensuring you build a skilled team ready to deliver authentic, high-impact content.

Final Thought

Generating authentic and effective UGC videos is no longer optional for US brands — it’s the cornerstone of modern marketing. Choosing the right mix of AI-driven video tools and creative platforms allows you to scale content production while retaining the genuine voices your audience craves. Pair this with talent sourced through assignment-driven platforms like Fueler, and your brand will be equipped to grow loyalty, engagement, and sales in 2025 and beyond.

FAQs: UGC Video Tools for US Brands

1. What are the top AI tools to create user-generated content videos?

MagicUGC, InVideo, and Synthesia lead the market with AI-powered video generation, offering realistic avatars, templates, and scripting support.

2. Can UGC video tools be used for ecommerce product marketing?

Yes, platforms like Tint and Cohley specialize in curating and showcasing authentic customer videos that boost ecommerce conversion rates.

3. Are these UGC video tools affordable for startups?

Many tools offer free trials and tiered pricing starting as low as $18 to $25 per month, making them accessible for small to medium US brands.

4. How do UGC videos improve brand trust?

They provide genuine testimonials and real experiences from customers, which US consumers trust more than traditional ads, boosting credibility.

5. Should I combine multiple UGC tools for best results?

Yes, integrating AI creation platforms with creator networks and content curation tools creates a robust UGC ecosystem that maximizes reach and authenticity.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.