The Best Copywriting Niches of 2023: Where New Freelancers Should Focus
Team Fueler

02 Nov, 2023

The Best Copywriting Niches of 2023: Where New Freelancers Should Focus

Hey Fuelers!

Copywriting consists of multiple things, it is like blogging, you have to find a niche and have to niche down to find the perfect place to write blogs, and copies, and build your portfolio. Focusing on one and only niche helps your client learn the expert you are in your niche.

I’m going to share my recommendations for copywriting niches you should focus on in 2023.

Let's Dive In.

What is Niching down in copywriting?

Niching down means focusing on a specific area of copywriting rather than doing everything in a bit.

As a new freelancer, niching down in copywriting allows you to become an expert in a particular niche or field.

Some of the top copywriting niches are:

  • Health and wellness: This includes copy for gyms, supplements, healthcare products, and more. People are increasingly focused on health, so this niche should continue to grow.
  • Tech: Everyone needs a copy of their software, apps, gadgets, and digital products.
  • Finance: Banks, credit card companies, investment firms, and fintech startups all need a strong copy. If you have a background in finance, this could be an excellent niche.
  • E-commerce: Writing product copy, email campaigns, and website content for online stores is always in demand. Nearly every business has an online component now, so e-commerce copywriting skills are very useful.
  • Travel: Resorts, tour companies, travel gear brands, and more require copywriters to highlight experiences and sell products. If you love travel, this could be a dream niche.

The key is to choose a niche you connect with, that you can build expertise in, and that has enough opportunities and clients to sustain your business.

Don't try to niche down in an area that is too broad or that you have little interest in.

Financial Services: Ever-Growing Demand for Financial Copywriters

The demand for skilled financial copywriters is growing fast. According to the U.S. Bureau of Labor Statistics, jobs for writers and authors are projected to grow 4% from 2021 to 2031. Within that category, financial writing jobs are hot.

Why? Several reasons.

First, the fintech sector is exploding. New finance apps, payment services, and more are launching regularly.

They all need finance copywriters to craft messaging, email campaigns, blogs, and other content.

Second, established financial brands constantly need new content for their websites, email newsletters, social media, and advertising.

Things like blog posts on money tips, email courses on investing, social media posts about finance news, and more.

Finally, many individuals and businesses need help communicating complex financial topics in a simple, compelling way.

There can be:

  • investment fund looking to raise capital,
  • a financial advisor marketing their services,
  • or a personal finance expert building an audience,

There are many niches within finance that require strong copywriting skills.

Health and Wellness: Helping People Achieve Their Health Goals

The health and wellness niche is booming, and copywriters in this niche are in high demand.

People want to live a healthier lifestyle, eat better, and reduce stress, they are more focused on products and information that is out there. As a copywriter, you can help health and wellness brands, products and services find and connect with their audiences by creating content that educates and motivates people.

A Growing, Recession-Proof Industry

The health and wellness industry will continue to grow steadily. Even during economic downturns, people still prioritize their health.

This means that health-focused copywriters can enjoy a stable career. You might write for:

  • Gyms, trainers and fitness programs
  • Nutritionists, dieticians, and meal plan services
  • Life coaches, wellness consultants, and mindfulness apps
  • Natural health brands that sell supplements, essential oils, etc.
  • Healthcare organizations promoting public health initiatives

Share Your Knowledge and Experience

If you have an interest in health and wellness time to use it.

For example, if you're a certified personal trainer or yoga instructor, focus on those niches. Or if you've successfully lost weight or made other lifestyle changes, share your experiences and insights with readers.

> The most compelling copywriters in this field are those with firsthand knowledge and stories to tell.

High Demand Equals Good Pay

Health-Related Products are costly -> More Sales -> More Marketing Budget. As simple to understand.

Because health brands rely heavily on content to attract and retain customers, they are willing to pay top rates for high-quality copywriters.

According to Glassdoor, the average pay for a copywriter in the U.S. is over $50,000 per year. Experienced freelance copywriters in the health and wellness niche can charge $75-$150 per hour or more.

If you specialize in a particular area like fitness, nutrition, or mental health, you can command even higher pay.

Technology: Exciting Opportunities in Software and Tech Writing

Technology is one of the most promising copywriting niches for new freelancers in 2023. Two areas in particular offer exciting opportunities: software and tech writing.

Software Copywriting

With new apps and software tools launching every day, the demand for copywriters who can articulate their benefits is huge. Do you have experience with project management, design, or productivity tools? Leverage that knowledge as a software copywriter.

Some potential clients include:

  • Project management tools like Asana, Basecamp, or Trello
  • Design tools such as Figma, Sketch, or InVision
  • Productivity apps like Evernote, Todoist, or Notion

You’ll write marketing copy like website content, email campaigns, and ad creatives to help sell these digital solutions. The key is understanding who the target customers are and what pains or needs the software addresses. Focus on benefits and solutions.

Tech Writing

If you have a technical background or degree, tech writing could be a great niche. Technical writers create instructional content for software, hardware, and other technology products. You document how systems and tools actually work so users can operate and troubleshoot them.

Common tech writing projects include:

  • Software documentation (user guides, release notes, knowledge bases)
  • Hardware manuals (for medical devices, machinery, vehicles, etc.)
  • Tutorials (for apps, websites, and internal systems)
  • Standard operating procedures (SOPs)

While technical in nature, aim for an easy-to-follow writing style with numbered steps, screenshots, and diagrams. Strong research, communication, and organizational skills are essential for tech writers.

The opportunities for copywriters in software, tech, and other technology niches are truly exciting. With more companies going digital, the demand for writers who can clearly articulate and document how their solutions work will only increase in 2023 and beyond.

E-commerce: Help Online Businesses Connect With Customers

E-commerce is booming, and online stores need copywriters to help connect with customers. As more people shop online, e-commerce companies are investing heavily in their digital marketing and content. This niche is perfect for new freelance copywriters looking to gain experience.

A Growing Industry

E-commerce sales are increasing every year. In 2021, e-commerce sales made up over $5.2 trillion in revenue globally and projects to grow over 56%. As online shopping continues to grow, e-commerce stores need copywriters to write product descriptions, email newsletters, blogs, and more. The demand for e-commerce copywriters is high, giving you many opportunities.

Valuable Experience

Writing for e-commerce clients provides valuable experience. You’ll learn how to write persuasive copy that inspires people to buy. You’ll get better at writing product descriptions, email newsletters, blogs, and other content types e-commerce stores need. The skills you gain here will make you a better all-around copywriter.

Accessible Niche

The e-commerce niche is accessible to new copywriters. The bar for entry is lower since you don’t always need industry expertise. You can start by writing product descriptions and email newsletters.

As you gain more experience, you can move into higher-level work like long-form blogs and landing pages. Many e-commerce store owners are willing to give new copywriters a chance, so you’ll have opportunities to build your portfolio.

A Niche With Options

E-commerce spans many industries, so you have options to choose from. You can focus on fashion, tech, health and wellness, finance, or many other areas.

Find e-commerce niches that match your interests and experience. The variety gives you room to specialize and become an expert in your chosen field.

Overall, e-commerce is a promising copywriting niche with lots of potential for new freelance writers.

Travel and Hospitality: Bring Destinations to Life Through Words

The travel industry is booming, and so is the demand for compelling copywriters who can bring destinations and hospitality brands to life.

As a freelance copywriter focused on travel, you’ll have the opportunity to work with hotels, tour companies, travel agencies, and visitor bureaus to craft marketing content like:

  • Website copy, from homepage to individual destination pages. Help convince readers to book that dream vacation!
  • Blog posts highlighting must-see attractions, seasonal events, and insider tips. Transport readers and build excitement about places they’ve never been.
  • Email newsletters promoting the latest deals, packages and destinations. Keep past guests engaged and entice new customers.
  • Social media posts for Facebook, Instagram and Pinterest. Share visually stunning images and short, evocative captions to inspire wanderlust in followers.

The key to success in this niche is conveying a sense of experience. Put readers in the moment with vivid language that taps into the senses.

Discuss sights, sounds, smells, tastes, and the way the warm sun or cool breeze feels on your skin. Share personal anecdotes and stories from other travelers. Reference specific locations, attractions, and examples to give a well-rounded perspective of what visitors can expect.

While experience is important, don’t forget to include key practical details like dates of operation, location, availability, and of course, rates or package pricing and options.

Find a balance of selling the experience while also informing readers about the specifics they need to book or plan their trip.

If you have a passion for travel and exploring new places, this niche could be very rewarding.


So there you have it - the best copywriting niches to jump into for 2023 according to industry experts. Choose A niche -> Research -> Research More -> Check Relatbility -> Staaaaaaart.

Happy Writing. 

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