14 Sep, 2026
Kolkata has always had a strong connection with advertising, storytelling, design, publishing, cinema, and culture. That creative heritage has now expanded into digital marketing, social media, branding, product design, performance marketing, and content production. For someone starting or growing a creative career, this makes Kolkata an interesting market because you can find both traditional advertising environments and newer digital-first agencies.
The city is also home to agencies working with national brands, regional businesses, startups, D2C companies, and established organisations. That means the kind of work available can vary widely. One agency may give you exposure to brand campaigns and television advertising, while another may focus on Instagram content, SEO, websites, performance marketing, or UX.
I’m Riten, founder of Fueler, a skills-first portfolio platform building the career infrastructure for 100 million creative professionals. Fueler connects talented individuals with companies through assignments, portfolios, and projects, not just resumes or CVs. Think of it as Dribbble/Behance for work samples combined with AngelList for hiring infrastructure.
If you are looking for creative work, your portfolio can matter as much as your resume. You can explore how professionals present their work on Fueler, improve your creative portfolio, and understand how to get freelance clients before approaching agencies.
In this guide, I have listed 25 creative, advertising, branding, design, and digital agencies that job seekers can research in Kolkata. I have also explained what each agency is known for, who it may suit, which roles you can explore, what your portfolio should demonstrate, and how to approach the application.
Kolkata's creative economy is broader than traditional advertising. The city has a strong advertising legacy, but its agency ecosystem now includes SEO, social media, performance marketing, web development, branding, content, UX, and digital experiences.
Current agency directories show a large pool of digital, branding, advertising, and design firms operating in Kolkata. GoodFirms, for example, lists more than 100 firms across its current Kolkata digital marketing and branding categories.
For job seekers, this creates different career paths. A copywriter can work on advertising campaigns, social media, websites, or SEO. A designer can work on brand identities, digital campaigns, packaging, websites, or social content. A marketer can specialise in SEO, paid media, analytics, content, or growth.
The important thing is to identify the type of agency where your strengths are most useful.
Ogilvy is one of the most recognisable names in advertising and has a long-standing presence in Kolkata. Its work is associated with brand communication, advertising campaigns, creative strategy, copywriting, visual communication, and integrated marketing. The agency environment is particularly relevant for people who want to understand how large brands turn consumer insights into campaign ideas.
For a young creative, the biggest value of an agency like Ogilvy is exposure to the complete advertising process. A campaign is not simply a poster or social media post. It can involve research, strategy, creative concepts, copy, art direction, production, media, and client presentations. This makes it useful for candidates who want to build strong advertising fundamentals.
Best suited for: Advertising creatives, copywriters, art directors, strategists, account management professionals, and marketers.
Roles to explore: Copywriter, Art Director, Creative Strategist, Account Executive, Account Manager, Social Media Executive.
What to show: Campaign concepts, copywriting, advertising ideas, integrated campaigns, and examples where you can explain the thinking behind the creative.
Application approach: Do not send a generic portfolio. Pick 3 to 5 projects that show campaign thinking and explain the problem, insight, idea, and execution.
Rediffusion has a long history in Indian advertising and has also had a presence in Kolkata. Its work is particularly interesting for candidates who want to understand mainstream brand communication while also working with regional market considerations.
A Kolkata-based advertising environment can give creatives exposure to brands that need communication to work within the cultural context of Eastern India. This is valuable for copywriters and strategists because regional understanding often changes the way an idea is written, visualised, and communicated.
Rediffusion is therefore a good place to study the connection between large-scale advertising and local consumer insight. Candidates who enjoy writing, campaign planning, brand storytelling, and communication strategy can find this model particularly useful.
Best suited for: Advertising professionals who enjoy brand storytelling, regional communication, copywriting, and campaign development.
Roles to explore: Copywriter, Creative Executive, Art Director, Brand Strategist, Account Executive, Account Planner.
What to show: Campaign ideas, regional communication, strong headlines, storytelling concepts, and examples of adapting one idea for different audiences.
Application approach: Show that you understand audiences, not just design tools. A short explanation of the consumer insight behind every major project can make your portfolio stronger.
MullenLowe Lintas Group is one of India's established advertising networks and is known for developing large-scale brand communication. For candidates interested in traditional advertising, it offers a useful environment for understanding how brands build long-term communication platforms rather than creating isolated social posts.
The agency model is particularly relevant for people who want to develop disciplined advertising skills. Strong ideas need to work across different formats, and creative teams have to think about television, print, digital, outdoor, social media, and other channels.
This makes it a strong target for candidates who want to build a career around campaign development and brand thinking.
Best suited for: Advertising creatives, copywriters, art directors, planners, and account management professionals.
Roles to explore: Copywriter, Art Director, Creative Strategist, Account Executive, Brand Planner, Client Servicing Executive.
What to show: Big campaign ideas, advertising concepts, copywriting, visual storytelling, and integrated campaign thinking.
Application approach: Make the portfolio idea-led. Explain why your campaign deserves attention rather than simply showing finished visuals.
JWT has historically been one of the major advertising names associated with Kolkata, and the broader WPP ecosystem has evolved considerably over time. The agency legacy is relevant to candidates interested in brand advertising, strategy, creative communication, and large-client work.
For job seekers, the useful lesson from this kind of agency is the importance of developing ideas that can travel across channels. Modern campaigns are rarely limited to one advertisement. A strong idea can become a film, social campaign, digital experience, activation, or content series.
Candidates interested in advertising strategy and integrated communication should therefore study this type of agency closely.
Best suited for: Advertising and integrated marketing professionals.
Roles to explore: Copywriter, Art Director, Strategist, Account Executive, Social Media Strategist, Client Servicing Executive.
What to show: Integrated campaign concepts, creative thinking, campaign extensions, and strategic reasoning.
Application approach: Build a portfolio around ideas rather than software skills. Show how one central concept can generate multiple executions.
PromotEdge represents the more digital side of Kolkata's agency ecosystem. It works across digital marketing, branding, creative communication, SEO, social media, and performance-oriented marketing.
This type of agency can be especially useful for candidates who do not want to specialise in only one creative discipline. A designer may get exposure to social media campaigns, a content writer may work across websites and SEO, and a marketer may have to understand both creative and performance metrics.
The agency model is therefore suited to early-career professionals who want broad exposure before choosing a narrower specialisation.
Best suited for: Digital marketers, content professionals, designers, SEO professionals, and social media specialists.
Roles to explore: Digital Marketing Executive, SEO Executive, Content Writer, Social Media Executive, Graphic Designer, Performance Marketing Executive.
What to show: SEO projects, social campaigns, website content, creative designs, campaign results, and before-and-after examples.
Application approach: Quantify your work wherever possible. Show traffic growth, engagement, leads, rankings, conversions, or other measurable outcomes.
Digital Piloto is positioned around digital marketing and growth-focused services, making it different from a traditional advertising agency. Its work is more relevant to candidates who enjoy the combination of marketing, analytics, search, performance, and digital strategy.
This can be a useful environment for someone who wants to understand how marketing decisions are connected to business outcomes. Instead of only asking whether a campaign looks good, digital teams also need to ask whether it generated traffic, leads, sales, or customer engagement.
For candidates interested in performance-oriented careers, this distinction matters.
Best suited for: Digital marketers, SEO professionals, performance marketers, content specialists, and analytics-focused candidates.
Roles to explore: SEO Executive, PPC Executive, Digital Marketing Executive, Content Strategist, Performance Marketing Executive, Analytics Executive.
What to show: SEO case studies, campaign performance, keyword research, landing pages, ad experiments, and analytics dashboards.
Application approach: Make your portfolio evidence-driven. Explain what you changed, why you changed it, and what happened afterwards.
Kreative Machinez has built a presence around digital marketing, SEO, paid advertising, social media, web, and online brand communication. Its multidisciplinary nature makes it interesting for candidates who want to work across several parts of digital marketing.
The important career advantage here is the opportunity to understand how different digital channels interact. SEO can bring organic traffic, paid media can accelerate acquisition, social media can build attention, and content can support all of them.
This makes it a useful target for professionals who enjoy learning across functions.
Best suited for: Digital marketing professionals who want broad channel exposure.
Roles to explore: SEO Specialist, PPC Executive, Content Writer, Social Media Manager, Digital Marketing Executive, Web Marketing Executive.
What to show: Search growth, content strategies, paid campaigns, social media calendars, landing pages, and measurable results.
Application approach: Show both execution and reasoning. A campaign calendar alone is weaker than a case study explaining the audience, objective, strategy, execution, and result.
Genesis Advertising is a long-established name in the Kolkata advertising ecosystem. It represents the kind of agency environment where candidates can learn the fundamentals of brand communication, advertising campaigns, client servicing, and creative execution.
For people entering advertising, agencies with a strong traditional foundation can teach skills that remain useful even as media formats change. Understanding briefs, consumer insights, campaign platforms, copy, art direction, and client feedback is valuable across the industry.
Best suited for: Traditional advertising and brand communication professionals.
Roles to explore: Copywriter, Graphic Designer, Art Director, Account Executive, Creative Executive, Client Servicing Executive.
What to show: Advertising concepts, campaign layouts, copywriting samples, brand communication, and presentation skills.
Application approach: Demonstrate that you can work from a brief. Include at least one project where you started with a business problem and developed the creative response.
Madison World is particularly relevant to candidates interested in the connection between advertising, media, marketing, and business outcomes. Its broader media ecosystem makes it useful for people who want to understand how brands decide where and how to spend their communication budgets.
This is a different career path from pure creative advertising. Media professionals need to understand audiences, channels, reach, targeting, budgets, and campaign performance.
Best suited for: Media planners, digital marketers, performance marketers, and advertising professionals.
Roles to explore: Media Planner, Media Buyer, Digital Marketing Executive, Performance Marketing Executive, Account Executive, Media Analyst.
What to show: Media plans, campaign reports, audience research, performance analysis, and examples of budget allocation.
Application approach: Demonstrate analytical thinking. Explain why you selected a particular platform or audience rather than only presenting the final campaign.
Grey is another established advertising name that can appeal to candidates interested in mainstream creative communication and integrated campaigns.
The strongest learning opportunity in an agency of this nature comes from understanding how a creative idea becomes a complete brand campaign. Copywriters, designers, strategists, account teams, production teams, and media professionals often have to collaborate closely.
This makes it a good target for candidates who want to work in structured agency environments and learn how larger campaigns are developed.
Best suited for: Advertising creatives, strategists, account management, and designers.
Roles to explore: Copywriter, Art Director, Creative Strategist, Account Executive, Brand Planner.
What to show: Campaign concepts, advertising copy, visual systems, strategy work, and integrated communication.
Application approach: Present your strongest idea first. Creative agencies should understand your creative point of view within the first few pages of your portfolio.
Brrandom is a more contemporary digital and creative agency environment. Its positioning brings together digital marketing, branding, creative communication, and campaign work.
The agency can be interesting for candidates who prefer fast-moving projects where the boundaries between creative, strategy, content, and digital execution are less rigid. Its team background also reflects experience across established advertising networks and newer creative environments.
Best suited for: Digital creatives, brand strategists, social media professionals, and content creators.
Roles to explore: Creative Strategist, Social Media Executive, Copywriter, Graphic Designer, Digital Marketing Executive.
What to show: Social campaigns, branding projects, digital creatives, campaign ideas, and short-form content.
Application approach: Keep your application visually sharp and concise. Show that you understand contemporary digital culture instead of submitting a generic advertising portfolio.
Nabina Ghosh Creative Services and Ideas is a smaller, specialist creative setup with roots in advertising and brand communication. Unlike a large network agency, a boutique environment can provide closer exposure to the actual creative problem-solving process.
For early-career professionals, that can be valuable because you may see how an idea develops from a client problem into communication rather than working on only one small part of a large production process.
Best suited for: Copywriters, creative thinkers, brand communication professionals, and designers who prefer boutique environments.
Roles to explore: Copywriter, Creative Executive, Brand Communication Executive, Graphic Designer, Account Executive.
What to show: Strong writing, campaign concepts, brand stories, advertising ideas, and original creative exercises.
Application approach: Personalise your application. A short note explaining why you like the agency's style of creative work can be more effective than a generic job message.
Matrix Media Solutions sits closer to the intersection of technology, web development, digital marketing, and creative services. This makes it a useful option for candidates who want to combine creativity with technical execution.
The agency environment can suit people interested in websites, e-commerce, digital products, SEO, marketing automation, and broader digital solutions. For designers and developers, this can create opportunities to understand how creative decisions affect actual digital experiences.
Best suited for: Web designers, UI designers, developers, SEO professionals, digital marketers, and product-oriented creatives.
Roles to explore: UI Designer, Web Designer, SEO Executive, Digital Marketing Executive, Developer, Content Strategist.
What to show: Websites, landing pages, UX flows, SEO projects, e-commerce experiences, and measurable digital improvements.
Application approach: Show finished work alongside your process. Explain the user or business problem and how your solution addressed it.
WebGuru Infosystems combines web development, design, digital marketing, and technology services. This makes it particularly relevant to people who want to build careers around the digital side of creative work.
For designers, it can be a useful environment to learn that visual design does not exist separately from usability, development, performance, and business objectives. For marketers, it can provide exposure to how websites and digital platforms support acquisition.
Best suited for: Web designers, UI/UX designers, developers, SEO professionals, and digital marketers.
Roles to explore: UI/UX Designer, Web Designer, Frontend Developer, SEO Executive, Content Writer, Digital Marketing Executive.
What to show: Responsive websites, UX case studies, landing pages, technical SEO work, and conversion-focused design.
Application approach: Focus on practical work. A real website redesign or SEO case study will usually communicate more than a collection of unrelated visual experiments.
Marko & Brando operates in the space between creative branding, digital communication, social media, and content-led marketing. This makes it relevant to candidates who enjoy combining brand personality with digital execution.
The agency environment can suit creatives who want to work on modern brand communication rather than only traditional advertising formats. Social content, campaign ideas, brand language, and digital storytelling become important parts of the work.
Best suited for: Social media creatives, copywriters, brand strategists, content creators, and designers.
Roles to explore: Creative Strategist, Copywriter, Social Media Executive, Graphic Designer, Content Strategist.
What to show: Social campaigns, brand voice exercises, content series, campaign concepts, and digital storytelling.
Application approach: Show personality in your portfolio. Your work should demonstrate that you understand how people actually consume content online.
Oxedent is a digital marketing-focused agency that can be relevant to candidates interested in performance marketing, paid media, SEO, social media, and measurable digital growth.
Performance agencies operate differently from traditional creative agencies. The quality of work is often evaluated through metrics such as leads, acquisition cost, conversion rate, revenue, and return on advertising spend.
That makes this kind of environment valuable for people who enjoy numbers as much as creative problem-solving.
Best suited for: Performance marketers, SEO professionals, paid media specialists, content marketers, and analytics-focused professionals.
Roles to explore: Performance Marketing Executive, PPC Specialist, SEO Executive, Digital Marketing Executive, Content Strategist.
What to show: Campaign dashboards, keyword growth, paid media experiments, conversion improvements, and analytics.
Application approach: Use numbers wherever possible. Explain the objective, budget or constraint, strategy, and measurable outcome.
PromotEdge deserves a separate mention for candidates who want to combine creative communication with measurable digital marketing. Its service mix includes branding, digital marketing, SEO, social media, and performance-oriented work.
This can make it a strong learning environment for generalist digital professionals. You may need to understand how creative assets, search visibility, paid campaigns, content, and brand positioning work together.
Best suited for: Digital generalists and early-career marketers.
Roles to explore: Digital Marketing Executive, SEO Executive, Social Media Executive, Content Writer, Graphic Designer, Performance Marketing Executive.
What to show: Integrated digital campaigns, SEO results, content calendars, paid campaigns, and creative assets.
Application approach: Present yourself as someone who can execute and learn quickly. Highlight projects where you worked across more than one digital channel.
Digital Refresh Networks is relevant to candidates looking for digital marketing, online advertising, social media, and performance-focused work.
Digital agencies like this can be useful for early-career professionals because they expose you to multiple client categories and different digital problems. You may work on content for one client, paid acquisition for another, and SEO or social media for a third.
Best suited for: Digital marketing generalists, social media professionals, SEO specialists, and content marketers.
Roles to explore: Digital Marketing Executive, Social Media Executive, SEO Executive, Content Writer, PPC Executive.
What to show: Multi-channel campaigns, social content, SEO improvements, paid media results, and content strategy.
Application approach: Make your portfolio easy to scan. Use short case studies rather than long explanations.
Viacon combines digital marketing with technology-oriented services. This makes it interesting for candidates who want to work somewhere between marketing, technology, data, and digital business solutions.
The agency environment can be particularly useful for professionals who do not see marketing as only creative communication. Modern digital marketing increasingly requires understanding websites, analytics, automation, customer journeys, and business systems.
Best suited for: Digital marketers, SEO professionals, performance marketers, technology-oriented creatives, and analysts.
Roles to explore: Digital Marketing Executive, SEO Specialist, PPC Executive, Content Strategist, Marketing Analyst.
What to show: Growth campaigns, analytics, SEO projects, automation workflows, landing pages, and performance reports.
Application approach: Show your ability to connect marketing activity to business outcomes.
Digitally Desi is particularly distinctive because its approach is rooted in cultural understanding and audience relevance. The agency focuses on content and strategy rather than trying to present itself as an agency that does everything.
Its work includes social media, branding, storytelling, and content formats ranging from short-form communication to longer narrative formats. This makes it particularly interesting for creatives who understand that good digital content is not simply about posting frequently. It needs to feel culturally relevant to the people consuming it.
Best suited for: Content creators, social media strategists, copywriters, designers, and culturally aware brand thinkers.
Roles to explore: Content Strategist, Copywriter, Social Media Executive, Creative Strategist, Graphic Designer.
What to show: Content series, culturally relevant campaigns, social storytelling, brand voice, and audience-led creative concepts.
Application approach: Show that you understand people and culture. Include examples where the creative idea comes from an audience insight rather than a visual trend alone.
LapaOne works across digital marketing and web development, including SEO, PPC, website development, website design, branding, and social media.
This makes it useful for professionals who want to understand the commercial side of digital marketing. Instead of treating marketing channels separately, the work can involve connecting websites, acquisition, branding, and digital communication.
Best suited for: Digital marketers, web designers, SEO professionals, content writers, and performance marketers.
Roles to explore: SEO Executive, PPC Executive, Web Designer, Digital Marketing Executive, Content Writer, Social Media Executive.
What to show: Website projects, SEO growth, paid campaigns, landing pages, content strategies, and conversion improvements.
Application approach: Show business impact. Explain how your work helped attract, engage, or convert users.
Indian SEO Company is a more specialised option for candidates who want to build expertise in search marketing. SEO-focused environments can teach you how websites compete for organic visibility through technical optimisation, content, keyword strategy, authority, and user intent.
For someone starting in SEO, this kind of specialisation can be valuable because it lets you go deeper instead of trying to learn every marketing channel simultaneously.
Best suited for: SEO professionals, content writers, technical SEO specialists, and search strategists.
Roles to explore: SEO Executive, SEO Analyst, Content Writer, Technical SEO Executive, Content Strategist.
What to show: Keyword research, content briefs, ranking improvements, technical audits, internal linking strategies, and traffic growth.
Application approach: Create one detailed SEO case study. Show the starting point, strategy, implementation, and measurable change.
Confetti Design Studio represents the smaller design-studio side of Kolkata's creative ecosystem. A studio environment can be particularly useful for designers who want to spend more time working directly on visual communication rather than moving between large teams and multiple layers of approval.
For early-career designers, smaller studios can also provide a chance to handle broader parts of a project, from understanding the brief to developing concepts and preparing final assets.
Best suited for: Graphic designers, visual designers, brand identity designers, and illustrators.
Roles to explore: Graphic Designer, Visual Designer, Brand Designer, Illustrator, Art Director.
What to show: Brand identities, typography, layouts, packaging, illustrations, and visual systems.
Application approach: Keep your portfolio visually strong but explain your design decisions. Show sketches and iterations where they add useful context.
Design Temple is relevant to candidates interested in design, branding, visual identity, and communication. Design-led studios can be particularly valuable for people who want to build strong fundamentals in typography, composition, colour, visual systems, and brand consistency.
Unlike performance agencies, design studios place much more emphasis on the quality and coherence of the visual system. Your portfolio therefore needs to demonstrate taste and consistency rather than simply showing a large number of projects.
Best suited for: Brand designers, graphic designers, visual communication designers, and art directors.
Roles to explore: Graphic Designer, Brand Designer, Visual Designer, Art Director, Design Intern.
What to show: Identity systems, typography, logo development, packaging, editorial design, and brand guidelines.
Application approach: Submit fewer but stronger projects. Three excellent identity projects are more useful than twenty unrelated posters.
Tilt Brand Solutions is suited to candidates interested in brand strategy, creative communication, and the connection between positioning and execution.
Brand strategy requires more than making a company look attractive. It involves understanding the audience, competitive space, brand personality, communication territory, and how the identity should appear across touchpoints.
This makes a strategy-led branding environment particularly useful for professionals who want to move beyond execution into brand thinking.
Best suited for: Brand strategists, designers, copywriters, account planners, and creative professionals.
Roles to explore: Brand Strategist, Creative Strategist, Copywriter, Brand Designer, Account Executive.
What to show: Brand strategy decks, positioning exercises, identity projects, messaging frameworks, and campaign concepts.
Application approach: Show your thinking. Explain the problem, research, positioning, creative direction, and final output instead of only showing polished visuals.
The right agency depends on the type of career you want to build. You do not need to apply to every agency on this list. Start by identifying your strongest skill and then shortlist agencies where that skill is central to the work.
A common mistake is creating one portfolio and sending it to every agency. Your portfolio should change depending on the type of agency you are approaching.
If you are applying to an advertising agency, show ideas. If you are applying to a performance marketing agency, show results. If you are applying to a branding studio, show your design process. If you are applying to a digital agency, show how your work contributed to a real business or user outcome.
Your portfolio should answer four questions quickly:
If you are still building your portfolio, you can study how to build a strong creative portfolio and use Fueler portfolios to understand how other professionals present their work.
Suppose you want to work at a branding agency. A portfolio containing only Instagram posts will not demonstrate enough range.
Instead, create a fictional brand and develop:
Similarly, if you want to work at a performance marketing agency, build a complete campaign case study with the audience, objective, creative strategy, landing page, advertising plan, and results or simulated results.
The closer your portfolio is to the work the agency actually does, the easier it becomes for a recruiter or creative lead to imagine you working there.
You do not always need to wait for a job posting.
Creative agencies often work across changing teams, projects, clients, and production requirements. This means it can be useful to introduce yourself professionally even when you do not see a specific opening.
Start with a shortlist of 15 to 20 agencies.
Then research:
Then customise your application.
A designer should send a design-led portfolio. A copywriter should send writing samples. A strategist should send strategic thinking. A performance marketer should send measurable case studies.
You can also use Fueler's portfolio platform to make your work easy to review and share.
More applications do not automatically mean better chances.
If you send 100 generic applications, you may get fewer meaningful conversations than if you send 20 highly relevant applications.
Choose agencies based on your career direction.
If you want advertising, focus on agencies where campaign thinking is central. If you want SEO, choose agencies with strong search practices. If you want branding, prioritise design-led studios. If you want social media, study agencies that produce platform-native content.
This approach also makes your portfolio easier to build because you know exactly what type of work you need to show.
Kolkata can be a strong starting point for a creative career because its agency ecosystem covers both traditional advertising and modern digital work. You can find opportunities across advertising, branding, social media, SEO, performance marketing, web design, content, and visual communication.
But getting hired is not only about finding the right agency. It is about showing that you can contribute to the kind of work that agency already does.
Do not build a portfolio simply to prove that you know Photoshop, Figma, Canva, Google Ads, SEO, or another tool. Build it to prove that you can solve problems.
A strong candidate can explain the brief, identify the problem, develop an idea, execute it well, and show what changed because of the work.
That is the kind of portfolio that can help you stand out in Kolkata's competitive creative market.
If you are actively looking for creative opportunities, keep improving your Fueler portfolio, publish real projects, and use each application as an opportunity to show the kind of professional you want to become.
1. Which are the best creative agencies in Kolkata for freshers?
Ogilvy, Rediffusion, MullenLowe Lintas, PromotEdge, Digitally Desi, Marko & Brando, Matrix Media Solutions, and other agencies on this list can be researched by freshers depending on their target role. The best choice depends on whether you want advertising, branding, digital marketing, design, SEO, or content.
2. What portfolio should I make for a creative agency job in Kolkata?
Build a portfolio around the specific role you want. Designers should show visual and UX projects, copywriters should show writing and campaign concepts, marketers should show measurable campaigns, and strategists should show research and decision-making.
3. Can I get an agency job in Kolkata without previous agency experience?
Yes. Students, freshers, freelancers, and career-switchers can build relevant experience through self-initiated projects, internships, freelance assignments, and detailed case studies. Your portfolio should demonstrate that you can handle the type of work required for the role
4. How many agencies should I apply to in Kolkata?
Start with around 15 to 20 relevant agencies instead of applying everywhere. Research each company and customise your portfolio and application according to the type of work it produces.
5. Is a portfolio more important than a resume for creative jobs?
For many creative roles, your portfolio is one of the strongest pieces of evidence of your ability. Your resume explains your background, but your portfolio allows the agency to evaluate your actual thinking and execution. That is why your strongest projects should be easy to find and understand.
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