Top Virtual Event Platforms for European Marketers in 2026

Virtual events have become a strategic must-have for European marketers looking to engage global audiences, generate leads, and build communities in a flexible, digital-first world. The demand is no longer just for streaming tools but for immersive, interactive platforms that merge rich networking, seamless user experience, and powerful analytics. These platforms empower marketers to design events that captivate participants, foster meaningful connections, and deliver measurable business impact across countries and cultures.

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1. Hopin – The Ultimate Hybrid Event Platform for Multinational Campaigns

Hopin is the go-to platform for European marketers managing hybrid events blending in-person and virtual audiences. It’s designed to host everything from multi-day summits to intimate roundtable discussions, offering endless customization and integration options.

• Features an intuitive interface for live sessions, breakout rooms, virtual expo booths, and backchannel chats, creating immersive event ecosystems.
• Offers robust marketing automation integration options with CRMs like HubSpot and Salesforce to synchronize attendee data and personalize communication.
• Delivers real-time attendee analytics that track engagement, session attendance, and drop-off points to optimize future events.
• Supports branded event portals and ticketing systems with multilingual support catering to Europe's diverse markets.
• Provides extensive sponsor and exhibitor engagement functionalities to maximize partnership value.

Why it matters

Hopin’s hybrid capabilities enable marketers to unify dispersed audiences across Europe and beyond, delivering high-touch experiences and data-driven insights critical for modern campaigns.

2. Airmeet – Virtual Networking Designed for European Business Culture

Airmeet focuses on replicating real-world networking digitally, making it ideal for European marketers looking to drive meaningful connections and facilitate knowledge exchange in professional events.

• Offers virtual tables and lounges that mimic physical networking spaces, facilitating organic conversations and small group discussions.
• Utilizes AI matchmaking to recommend relevant connections, boosting attendee satisfaction and retention.
• Provides gamification features like leaderboards and polls to increase attendee participation and engagement.
• Integrates sponsor promotion opportunities and analytics to maximize partner ROI.
• Ensures mobile and desktop accessibility with multilingual capability tailored for pan-European audiences.

Why it matters

Airmeet helps marketers break down digital interaction barriers, fostering quality networking that fuels lead generation and brand advocacy in European markets.

3. Bizzabo – The Data-Driven Event Growth Engine for Multichannel Campaigns

Bizzabo offers comprehensive event marketing and management solutions with sophisticated data analytics and automation capabilities made for ambitious European marketing teams.

• Centralizes event registration, marketing automation, content delivery, and post-event engagement into one unified platform.
• Delivers AI-powered recommendations for session scheduling, marketing timing, and audience targeting to boost ROI.
• Provides detailed dashboards tracking attendee demographics, engagement rates, and revenue attribution.
• Supports multilingual event creation and seamless integrations with Salesforce, Marketo, and other marketing platforms.
• Enables hybrid event formats with live streaming, in-person check-ins, and virtual exhibit halls.

Why it matters

Bizzabo empowers European marketers to scale event efforts across channels and languages while turning data into actionable growth strategies.

4. Remo – Crafting Immersive Table-Style Virtual Event Experiences

Remo’s innovative design recreates the experience of in-person conferences by letting attendees move between virtual tables for conversation, perfect for marketers focused on engagement and networking depth.

• Provides spatial video layouts with customizable seating charts replicating real event environments.
• Supports interactive features like screen sharing, chat, and collaborative whiteboards within tables.
• Enables branded event pages and sponsor visibility with embedded promotional materials.
• Offers attendee analytics including dwell time, interaction frequency, and session popularity.
• Works across all major browsers and devices with high-quality, low-latency video streams.

Why it matters

Remo brings the warmth and spontaneity of physical events online, helping European marketers host memorable experiences that nurture deeper relationships.

5. On24 – The Content-First Virtual Engagement Platform

On24 prioritizes content interactivity and analytics, making it highly effective for marketers who want to build thought leadership and nurture complex B2B buyer journeys.

• Supports multimedia webinars, training sessions, and virtual conferences with interactive video player enhancements.
• Offers personalized content hubs where attendees can access session recordings, whitepapers, and demos post-event.
• Delivers granular engagement scores based on attendee behavior for lead scoring and sales follow-up.
• Integrates fully with CRMs and marketing automation for campaign orchestration and pipeline acceleration.
• Provides multilingual support and accessibility features suitable for diverse European audiences.

Why it matters

On24 helps European marketers turn virtual events into content ecosystems, extending engagement and driving deeper, measurable business results.

6. Cvent – Enterprise-Class Event Management at European Scale

Cvent remains a powerful option for agencies and large marketers who require comprehensive event lifecycle management combined with robust compliance and international capabilities.

• Offers end-to-end event planning, onsite check-in, ticketing, and attendee management tools.
• Enables global event creation supporting multiple languages, currencies, and GDPR compliance.
• Provides integrations with CRM and ERP systems for enterprise data alignment and budget tracking.
• Uses AI-driven analytics for attendee insights, session optimizations, and ROI analysis.
• Supports hybrid event orchestration including live streaming, virtual exhibitor booths, and breakout rooms.

Why it matters

For European marketers organizing large-scale or multi-country events, Cvent delivers unparalleled depth and control combined with compliance safeguards.

7. vFairs – Inclusive Accessibility & Immersive Virtual Environments

vFairs focuses on making virtual events highly interactive and accessible for all users, which aligns with growing EU regulations and brand expectations for inclusion.

• Designs customizable 3D event environments resembling trade shows, career fairs, and expos.
• Embeds features like chat rooms, webinars, surveys, and gamification to boost engagement.
• Provides real-time visitor analytics, helping marketers understand booth popularity and attendee journey.
• Offers multi-language capabilities and accessibility options including screen readers and multiple formats.
• Integrates with CRM systems and marketing tools to sync lead data and automate nurturing.

Why it matters

vFairs helps European marketers design experiences that are both captivating and compliant with inclusion standards critical for diverse audiences.

8. Whova – Community-Building Virtual Event Platform

Whova excels in converting one-off virtual events into ongoing communities through post-event networking tools and mobile engagement.

• Offers attendee profile matching, real-time messaging, and schedule management across devices.
• Supports virtual trade shows with exhibitor showcases and product catalogs for lead generation.
• Enables personalized agenda creation and push notifications keeping attendees connected.
• Provides actionable analytics on engagement, session feedback, and networking success.
• Integrates with popular webinar technology and social media platforms for broad reach.

Why it matters

Whova empowers European marketers to move beyond single events, fostering communities that drive continuous brand engagement and loyalty.

Fueler – Showcase Your Virtual Event Expertise Through Real Work

Fueler is the ideal platform for marketers who plan, execute, or innovate virtual events. Showcase your campaign strategies, content, and data analytics projects in a portfolio that highlights actual results and skills far more convincing than a resume.

Final Thoughts

The future of European marketing is hybrid, data-driven, and deeply interactive. These virtual event platforms equip marketers with the tools to connect across geographies, deliver rich experiences, and prove ROI with solid data. Choosing the right platform based on audience size, event type, and marketing goals will make every event a scalable growth opportunity, not just a digital meeting.

FAQs

1. Which virtual event platforms are best for European marketers?

Hopin, Airmeet, and Bizzabo are leading choices based on engagement, hybrid capability, and analytics.

2. Can virtual platforms handle multiple event types?

Yes, most offer support for webinars, trade shows, conferences, and interactive workshops all in one.

3. How to ensure virtual events comply with European data laws?

Choose platforms with GDPR compliance, data encryption, and strong privacy controls built in.

4. What features enhance attendee engagement?

Breakout rooms, AI matchmaking, polls, gamification, and networking lounges are key engagement drivers.

5. How to measure success in virtual marketing events?

Use integrated audience analytics, lead conversion tracking, and post-event surveys for a full picture.

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