This project was divided into two parts:

Assignment 1: A 7-day Instagram content strategy (including formats, captions, hooks, and CTAs)

Assignment 2: Instagram story designs and strategy audit for the Indian fashion brand Jaypore

Tools Used:

Canva (for story designs and layout)

Google Docs (for planning, scripting, and strategy writing)

Instagram (Mobile & Desktop) – for competitive analysis, engagement tracking, and tone study

Conclusion: This challenge allowed me to blend creative intuition with platform strategy, crafting content that’s not just visually strong but also intentional, audience-focused, and brand-aligned. From crafting Gen Z-friendly captions to designing immersive story experiences, this project reflects my passion for creating content that’s both visually appealing and purposeful.

I’d be thrilled to bring this kind of energy and thought to the real Social Palette team