Scope of Work

The task required:

Selecting the best platform (LinkedIn vs X vs Instagram) to promote the core message:
“Airclip converts a 20-page PDF into a video in 45 seconds.”

Creating a 7-day content plan, including:

Content idea

Hook

Post copy

Best posting time

Why the concept works

Researching 3 Airclip competitors and analysing:

Their social media presence

2 things I liked about each

Presenting the findings with clarity, data support, and actionable reasoning.

2. Objective

The objective of this assignment:

Select one best platform to run a high-impact 7-day organic campaign.

Use data-driven reasoning (e.g., user characteristics, content format, peak times, age demographics) to justify the platform.

Build scroll-stopping short-form content ideas for Airclip.

Show strong understanding of audience behaviour and psychological triggers.

Benchmark Airclip against competitors and extract strategic inspiration.

Outcome:
A complete, strategy-backed content campaign optimised for reach + engagement.

3. Tools Used

Buffer Data Reports: To research platform posting times.

Statista: To verify platform user counts.

Instagram / LinkedIn / X audits: To assess competitors' presence.

Napkin: To create visual summaries.

Chat GPT: To analyse data

Manual behavioural analysis: To align Airclip with audience psychology.