TV Commercial Campaign - Ayur 

Created an integrated advertising campaign for Ayur, a legacy Ayurvedic brand offering everyday health and kitchen products. The assignment involved writing a brand introduction film featuring actor Dilip Joshi, along with individual TV commercials for three products: No Onion No Garlic Garam Masala, Triphala, and Chyawanprash.

The objective was to establish trust, heritage, and product credibility through simple, conversational storytelling while maintaining a warm, relatable tone. Each product script focused on a single consumer benefit with clear messaging and strong brand recall, making the campaign suitable for television, regional audiences, and retail branding.

Deliverables:

• 30–40 Second Brand Introduction Film
• 20-Second TVC – No Onion No Garlic Garam Masala
• 20-Second TVC – Triphala
• 20-Second TVC – Chyawanprash