In this project, I developed a comprehensive Google Ads campaign strategy for beatXP’s Flare Pro Smartwatch as part of the Performance Marketing. 

The objective was to help beatXP increase smartwatch sales revenue by 50% within 6 months through a data-driven Google Ads strategy.

The project includes a complete Google Ads media plan, campaign structure, keyword research, ad copywriting, budget allocation, and campaign simulation using Google Ads Manager.

Key Work Done

• Conducted market research on the wearable electronics and smartwatch industry
• Built a detailed buyer persona and target audience analysis
• Performed keyword research for high-intent smartwatch searches
• Wrote Search and Display ad copies optimized for CTR and conversions
• Designed a ₹50 Lakh 6-month media plan across Awareness, Consideration, and Conversion stages
• Proposed campaigns across Search, Display, and Video Ads
• Defined key performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate)
• Created visual ad mockups for Google Ads creatives
• Simulated a Google Ads campaign setup inside Google Ads Manager

Tools Used

Google Ads Manager
Google Keyword Planner
Canva/Gemini
Google Analytics

Skills Demonstrated

Performance Marketing
Google Ads Strategy
Media Planning
Keyword Research
Ad Copywriting
Conversion Funnel Strategy
Campaign Optimization