Conducting an In-Depth Examination of the Beep App's User Journey: From Initial Awareness to User Deactivation, I gained valuable insights into the impact of each step and element on the product. Through this analysis, I identified user pain points and delved into the underlying causes of emotional experiences throughout the user journey. Based on this study, I've proposed practical and easily implementable improvements to enhance the overall customer experience. To explore the detailed improvement suggestions, please visit the linked Google Doc. 

https://docs.google.com/document/d/1bEAVHD6TPgV0RgMi6JmaR4vzW8CdPOuZDApls2leTaU/edit?usp=sharing

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