How can AI help reimagine marketing for an established beverage brand?

In this self-initiated project, I developed a series of AI-powered campaign concepts for Pokka, exploring how creative storytelling can enhance brand engagement across multiple touchpoints. The project includes experiential marketing, product photography, lifestyle campaigns, social-first creatives, and surreal advertising concepts, all designed while maintaining a consistent premium brand identity.

Through this project, I combined marketing strategy with AI-assisted visual creation to demonstrate how technology can support creative direction, campaign ideation, and brand storytelling.