Objective - To increase the reach of his account and establish thought leadership.

Problem - Not a proper Content Strategy and Engagement machine in place. His TA didn't know exactly what Avestor did and how it differed from competitors.

Tools used - Perplexity + Google Doc + Claude + Creator Match extension

My Process:

-> I guided his marketing manager to create posts centred around the problems that his TA is facing.
-> We optimized the CEO's profile for Lead Gen by optimizing the bio, About Us and banner.
-> We integrated a Lead Magnet for signups in the Featured section
-> Created a Content Strategy - https://whimsical.com/badri-linkedin-5fTUj4XsJMnG8Bs65BaYKQ
-> Created an engagement and connection mechanism, which bought in more warm leads to his website.
-> The strategy included a mix of TOTF posts with his personal life and BTS, MOTF, and BOTF with solving the queries by TA and positioning him as an expert in Fund Management Space.

Output - 
His average post likes went up by 45%, and he is getting warm traffic for his SaaS product 'Avestor'