Objective:

Build a technically strong SEO foundation from zero and document what genuinely impacts crawlability, indexing, and rankings.

What I Worked On :

Week 1 – Technical Cleanup
Started with a full site audit.
Fixed crawl errors, cleaned broken links, optimized robots.txt, and properly structured the XML sitemap.
Improved URL structure and removed unnecessary redirects.

Week 2 – Core Web Vitals & Speed
Compressed images, reduced unused CSS/JS, improved caching, and optimized mobile responsiveness.

Week 3 – On-Page & Structure Optimization
Rebuilt heading hierarchy (H1–H6).
Improved internal linking strategy.
Optimized meta titles and descriptions based on keyword intent.
Removed thin and duplicate content.

Week 4 – Indexing & Authority Signals
Fixed canonical issues.
Strengthened internal anchor distribution.
Improved schema implementation.
Submitted updated sitemap and monitored Search Console for indexing improvements.

What Actually Worked:

• Clean internal linking improved crawl depth
• Better page speed reduced bounce rate
• Proper keyword mapping improved ranking stability
• Structured content helped faster indexing

Result:

Stronger crawl efficiency, cleaner site architecture, improved keyword visibility, and a scalable SEO foundation ready for long-term organic growth.

📄 Full Technical Documentation:
https://drive.google.com/file/d/13eoATKASzH1n8JHtC5HFTJSFjnKkneh9/view?usp=sharing