The Eigen Creator League was a 2-month program designed to generate consistent, high-quality content around EigenCloud and its products.
I built the full campaign system:
- Four bi-weekly narrative tracks
- Open participation across researchers, educators, meme creators, and developers
- A scoring model combining content format, theme relevance, quality, and impressions
- Retroactive rewards based on actual impact, not fixed payouts
- Submission database, internal evaluation sheets, and a public leaderboard
- Spam, duplicate, and misinformation checks before rewards were distributed
The final score combined:
Base format points + theme bonus × quality multiplier + impact points
This rewarded creators for depth, originality, consistency, and distribution, not just volume.
Impact:
- Turned isolated creator bounties into a structured 2-month content engine
- Created a repeatable system for sourcing and identifying high-quality creators
- Aligned UGC around three priority Eigen narratives
- Made rewards merit-based and harder to game
- Built the foundation for future seasonal Creator League campaigns
Keywords
Growth Strategy
UGC Campaigning
Program Design
Operations