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Turned one-off creator bounties into a 6-week narrative engine

The Eigen Creator League was a 2-month program designed to generate consistent, high-quality content around EigenCloud and its products.

I built the full campaign system:

  • Four bi-weekly narrative tracks
  • Open participation across researchers, educators, meme creators, and developers
  • A scoring model combining content format, theme relevance, quality, and impressions
  • Retroactive rewards based on actual impact, not fixed payouts
  • Submission database, internal evaluation sheets, and a public leaderboard
  • Spam, duplicate, and misinformation checks before rewards were distributed

The final score combined:

Base format points + theme bonus × quality multiplier + impact points

This rewarded creators for depth, originality, consistency, and distribution, not just volume.

Impact:

  • Turned isolated creator bounties into a structured 2-month content engine
  • Created a repeatable system for sourcing and identifying high-quality creators
  • Aligned UGC around three priority Eigen narratives
  • Made rewards merit-based and harder to game
  • Built the foundation for future seasonal Creator League campaigns

11 Nov 2025

Keywords
Growth Strategy
UGC Campaigning
Program Design
Operations