BACKGROUND

• I have been building projects and content for myself and other brands/startups.
• Been using Topmate to showcase my digital products and services for a long time.
• Since I have been in content for a long time, here’s a Content Marketing Plan I have made for Topmate’s Instagram, LinkedIn and Twitter.

PROBLEM STATEMENT

• Topmate is currently under-leveraging content marketing as a growth channel, potentially missing out on significant market opportunities in the creator economy space.

WHAT DID I BUILD?

• A content plan for each platform to spread knowledge about the platform and take the leverage of the platform.
• The content marketing plan includes
  • What videos and article posts to work on
  • 4-5 content pillars each
  • Carousels and static posts
  • Key Growth Campaigns

INDIVIDUAL PROJECTS

• Instagram Content Marketing Plan
• LinkedIn Content Marketing Plan
• Twitter Content Marketing Plan

TOOLS I USED

• Notion- To make the doc
• Claud ai- To research
• Perplexity ai- To research

TIMELINE

• 3 Days

Here are all the other content marketing strategy projects I worked on for other brands: Link