Objective 

I am working at Fueler, as Founder's Office - Marketing and Growth, and one of the things I am working on is Riten's Branding on LinkedIn. Riten is the Founder of Fueler.

When I joined on 15th May 2025, this was one of the first things I picked up.

Content Pillers

Wrote and managed LinkedIn posts across 7 content pillars:

• Learnings - Sharing insights and lessons that resonated with the target audience
• Career - Posts around career advice, transitions, and growth
• Proof of Work - Highlighting real work done by community members to build credibility
• Best Projects of the Week — Curating and featuring the top community projects every week to appreciate community members.
• Hired Posts - Spotlighting people who got hired, creating social proof and aspiration
• Resources as Lead Magnets — Sharing valuable resources to drive saves, shares, and follower growth

Tools Used

• Google Docs / Sheets for tracking content ideas, writing posts and tracking the posts’ performance.
• Claude for making the post polished.

Results

Riten's LinkedIn Followers on:

15th May 2025: 10,719

May 2026: 22.5K