Objective: Write about marketing campaigns and specifically Maybelline's disruptive approach.

Research: 

• Figured out that the lashes and mascara wands were actually created by CGI.
• Found out about other brands' disruptive approach to advertising.
• The research sparked the idea of whether marketing campaigns are real or reel.

Check out the medium article for the full article by clicking the "Proof" button on the top right corner.