Elevating Social Commerce | Visual Identity | F&B brands

Brief: This conceptual pitch explores how strict brand identity systems can be leveraged to drive high-converting social commerce. The project tackles two distinct visual challenges within the F&B sector: an educational, high-density 5-slide carousel for Chennai Grocers, and a premium, conversion-driven promotional post for the fine dining brand Pakwan Chennai.

Outcome: Transformed a dense, text-heavy brief into a strict, modular carousel grid. By applying rigorous layout architecture, complex information is perfectly balanced with premium brand aesthetics.

Tools Used: Figma

31 May 2025

Keywords
Graphic Design
Social Media Design
Social Media Marketing
AI Usage

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