Brief: This conceptual pitch explores how strict brand identity systems can be leveraged to drive high-converting social commerce. The project tackles two distinct visual challenges within the F&B sector: an educational, high-density 5-slide carousel for Chennai Grocers, and a premium, conversion-driven promotional post for the fine dining brand Pakwan Chennai.
Outcome: Transformed a dense, text-heavy brief into a strict, modular carousel grid. By applying rigorous layout architecture, complex information is perfectly balanced with premium brand aesthetics.
Tools Used: Figma
31 May 2025