Client requirement :

Coming up with ideas to add new sections to the homepage and writing copy as per top-ranking SEO keywords.

How I did it:

-I noticed a loophole that my client is not collecting email leads from her website.

-Instead of writing and making the website boring. I gave the idea to add new visuals where we can share meaningful information with the audience.

Results:

Both ideas have been implemented and are driving more quality traffic to website. Check out the file to know more.

Conclusion:

"SEO has 20x more traffic opportunity than PPC on both mobile and desktop. Just follow good SEO practices that abide by search engine rules"