Portfolio Project Details

Project Title: The Effect Of Social Media On The Body Satisfaction Of Young Adults Studying At Sharda University

Client / Target Platform: Academic Dissertation | School of Media, Film and Entertainment, Sharda University

Deliverable: Complete Primary Research Thesis / Academic Dissertation

Core Focus & Keywords: Social media, Social comparison theory, Body image satisfaction, Young adults, SPSS analysis, Instagram, and Gender difference.

Project Overview & Strategy

Objective:

To conduct an empirical, quantitative study exploring how rapid exposure to unrealistic body stereotypes on visual social media platforms influences body dissatisfaction and comparison behavior among college students aged 18–25.

Content Architecture:

The Framework of Comparison: Establishing the academic baseline by merging Festinger’s Social Comparison Theory with Lifespan Theory to evaluate how young adults navigate peer pressure, the "like" economy, and unattainable digital standards.

Methodology & Data Collection: Detailing a primary research approach that utilized convenience and snowball sampling to gather data from Sharda University students, evaluating metrics through a 14-item Body Shape Questionnaire.

Statistical Analysis (SPSS): Running descriptive and inferential statistics (including Pearson correlation and independent t-tests) via SPSS version 26 to prove a distinct positive correlation between frequent social media usage and heightened body dissatisfaction.

SEO & Engagement Strategy:

Structured as a rigorous academic paper with definitive quantitative proof points - specifically highlighting how platforms with beauty filters (like Instagram) yield higher correlation scores for body dissatisfaction, and analyzing the distinct statistical variance between male and female demographics.