Customer Persona & Audience Segmentation – Zoom, Whole Truth Food, Lenskart
This project focuses on understanding how leading brands like Lenskart, Zoom, and The Whole Truth Foods position themselves in the market through competitor analysis and customer persona creation. The goal is to identify key competitors, study their strategies, and build realistic user personas to support better digital marketing and business decisions.
24 Feb 2026
Keywords
Customer Persona Analysis
