Objective: In this project, my objective was to show my copywriting and Ad writing skills. I did this by making a script ad for CEAT

Client: CEAT (Permissionless Project)

Thought process: 

1. My thought was to make a courtroom ad that gives some feel of the courtroom drama, It is inspired by the last scene of the JollyLLB2 movie.
2. I made the script a little longer, I can make it shorter but I think it may reduce the feel.
3. I tried to make the ad unexpected as at first I tried a lot not to reveal that its an ad.

Ad Overview: The script aims to highlight the durability and strength of CEAT tyres through a comedic courtroom scene where a man Vijay stolen things from Hemlata’s house but the court was confused that is he the real culprit or not.

Tools used: Notion, Canva

This project is a part of #PermissionlessProject, it is being done in my personal capacity, without any guidance from any stakeholder from the brand or notable. All the copyright is reserved to the respective owners