Objective: To establish and enhance the digital presence of Nuleaf Naturals  by transitioning the website from zero organic visibility to measurable search engine rankings. The primary focus was to implement a robust On-Page SEO foundation, initiate an Off-Page backlink strategy, and optimize the site to compete effectively against established international and national competitors by targeting localized search intent.

Time Required: One and a half months.

Tools Used: Gemini AI, Google Search Console, GA4 (Google Analytics 4), GMB (Google Business Profile), Google Search Engine, Google Keyword Planner, Social Media (Facebook, X, YouTube), Mangools SERP Simulator, and Bing Places.

Description: The project began with a comprehensive audit showing the website lacked organic keyword rankings and had zero external back links. Initial visibility was limited to branded terms on the 3rd page of the SERP. To rectify this, the following actions were taken:

On-Page Optimization: Targeted 11 core pages by crafting optimized Meta Titles and Descriptions using high-volume primary and secondary keywords. All metadata was tested via Mangools to ensure full visibility on SERP without truncation. Additional technical improvements included URL optimization and Alt-text implementation for image assets.

Off-Page Strategy: Initiated a link-building campaign through classified ad platforms and local listings, successfully growing the backlink profile from 0 to 22 high-quality links.

Local & Social Ecosystem: Established a Google Business Profile (GMB) and a presence on Bing and social bookmarking sites. Integrated a social media ecosystem by creating and linking Facebook, X, and YouTube profiles to the website to drive multi-channel traffic.

Competitor Benchmarking: Successfully optimized for "Nuleaf Naturals India" to secure a #1 ranking, effectively bypassing the domain authority of the global ".com" competitor for local users.

Conclusion: In just six weeks, the project successfully moved Nuleaf Naturals from total search obscurity to visible rankings on the 3rd and 5th pages for core terms, and the 1st page for localized queries. While the website has shown significant improvement—especially with the acquisition of its first 22 backlinks—the analysis confirms that SEO is a long-term investment. To outrank established high-DA competitors and reach the top of the first page for non-branded keywords, the strategy will now focus on scaling the backlink profile toward the 200–500 range. This project has laid the essential technical and authority-based foundation required for sustained organic growth.