Your ad campaigns are only as successful as the objectives you set and track. But with so many metrics to choose from, it can be tough to know where to start.

That's why I'm sharing the three essential ad campaign objectives you should track for success:

1. Awareness

Awareness is the first step in the customer journey. It's about getting your brand in front of as many people as possible.

To track awareness, you can focus on metrics like:

Impressions: The number of times your ad was seen.

Reach: The number of unique people who saw your ad.

2. Engagement

Engagement is about getting people to interact with your brand. This could involve clicking on your ad, visiting your website, or downloading your app.

To track engagement, you can focus on metrics like:
Complete views: The number of people who watched your entire video ad.

Traffic to site: The number of people who clicked on your ad and visited your website.

App installs: The number of people who installed your app after clicking on your ad.

App engagement: The number of people who interacted with your app after installing it.

3. Conversion

Conversion is the ultimate goal of most ad campaigns. It's about getting people to take a desired action, such as signing up for your email list, making a purchase, or scheduling a demo.

To track conversion, you can focus on metrics like:

Leads: The number of people who provided their contact information to you.

Sales: The number of people who purchased your product or service after clicking on your ad.

Reactivating audience: The number of people who took a desired action after seeing your ad, even if they had previously visited your website or app but not taken action.

By tracking these three essential ad campaign objectives, you can get a clear picture of how your campaigns are performing and make necessary adjustments to improve your results.

What are the most important ad campaign objectives for your business?

Let me know in the comments below!