A few months back I built out WhatsApp Marketing Setup for an E-commerce client. After that many people reached out and asked how it was done or can you do it for us.
I got a chance to give a demo of it for ISKCON Pune, they also wanted to implement it. A Pizza Oven Maker inquired about it, and many more people.
If I am running campaigns in the Indian Market, I will never miss adding WhatsApp in our campaigns.
But first, let’s understand where it can implemented first of all
✅ It can used with Facebook and Instagram Ads, i.e. you're directing people to WhatsApp directly.
✅It can be a tool for customer engagement like a WhatsApp newsletter or Sharing the latest content/offers with all your contacts.
✅It’s a tool for qualifying or making a booking e.g. look at how thyrocare does it.
✅ You can use it in customer support.
According to their different use cases, I gave them different strategies, but here’s something common in my advice.
Step 1: Register for WhatsApp Business API (takes 3-4 working days)
You will need a new phone number, please note people can’t call this number nor can this number be part of any WhatsApp group as of now.
Other things you need are a verified Facebook Business Manager, Some social presence, or at least a website (if you want a green tick also)
Note: For Small Businesses or people who don't have a contact list as of now, you can start with a free WhatsApp Business App available on your phone and use all of its core features.
Step 2: Build your contact list i.e. a single CSV file
You directly download this from your existing CRM or platforms like WordPress/Shopify etc. But you will still need a few hours to edit it to avoid duplicate or empty entries.
Step 3: Segment your list i.e. putting them in different categories according to different tags like what product they are interested in, cart abandoned list, etc.
Step 4: Crafting good messaging templates that use storytelling, and personalization as per tags and according to the overall strategy I gave them.
Step 5: We did all native integrations or custom integrations with existing platforms that the company used. E.g In Shopify, there are native integrations for abandoned carts, order confirmations, pre-launch of sales, etc.
Pro Tip: Studying existing conversational marketing campaigns & modeling them for your use case.
Best practices:
👉Being aware of the costs involved and managing it.
👉Always keep testing (A/B test)
👉Being open to trying a new concept that you learned by analyzing marketing campaigns.
👉Keep track of conversation rates
👉Being mindful that’s this not SMS marketing (Whatsapp is different)
👉Don’t spam your contacts
What are your thoughts on this?
17 Oct 2023
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