As kids, we waited for our father's signature. On school forms. On report cards. On permission slips. As adults, we realize he was signing much more than paper. He was signing away his comfort for our sake, for our education. His savings for our dreams. His present for our future. And he did it so quietly that we mistook it for routine. This Father's Day, I wanted to capture that thought through a spec ad for LIC Because some signatures don't just approve documents. They secure futures. Happy Father's Day to all the dads who never stopped signing up for us. ❤️
04 Jun 2026