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Zomato's 18th Birthday
Zomato turned 18 🥳 So instead of just saying "Happy Birthday," I thought the billboard should celebrate with the sun. Idea: A shadow billboard with 18 candles. During the day, they're just candles. As the sun sets, the shadows align to make them appear lit, transforming the billboard into a birthday cake without the need for screens or electricity. Insight: Birthdays aren't celebrated in one moment. They unfold throughout the day. Why shouldn't a billboard do the same?
10 Jul 2026
