Background

Wizdom is a self-growth app that helps users learn and grow in 15 minutes a day from non-fiction books, courses, and podcasts. The app offers a variety of content, including books, courses, podcasts, and articles.

Learnings

In order to improve the engagement, retention, and value of Wizdom for users, I created a deck that answered the following questions:

• How can we improve engagement and retention on Wizdom?
• How can we personalize Wizdom better for users?
• How can we create habits for users?
• What content can we add to make Wizdom more valuable to users?

What I did

I based my deck on the following research:

• A study by the Pew Research Center found that 63% of Americans say they have learned something new from a podcast in the past year.
• A study by the McKinsey Global Institute found that upskilling and reskilling can boost employee productivity by up to 25%.

Based on this research, I made the following recommendations for improving Wizdom:

Personalize the user experience

• Recommend content based on the user's interests.
• Provide users with notifications about new content.
• Allow users to create custom playlists.

Make the app easy to use

• Make the app visually appealing and easy to navigate.
• Organize the content in a way that is easy to find.

Offer a variety of content

• Add more books, courses, podcasts, and articles from a variety of genres.

Incentivize users to engage

• Offer rewards for completing challenges, reading articles, or watching videos.

Make the app social

• Allow users to connect with each other and share their thoughts on the content.

PS : I shared this deck & my research with Wizdom's Founder. As a result, I was offered an internship as a Product & Growth Intern in their team!