This assignment was designed to demonstrate strategic thinking and practical problem-solving skills across all key pillars of SEO — Content, Technical SEO, and Authority Building. It involved analysing Scaler’s high-impact program pages (Academy, AI & ML, DevOps, and Data Science) and developing actionable strategies to enhance their organic visibility, search rankings, and LLM-based discoverability.

Additionally, it included crafting a scalable SEO roadmap for boosting Scaler Blog’s traffic from 10K to 100K monthly visitors within six months by building a sustainable content growth engine, improving topical authority, and optimising content for both Google Search and AI-driven discovery platforms.

Objective:

- To create a structured, data-led, and scalable SEO framework aimed at:

- Improving the organic rankings of Scaler’s core business pages.

- Implementing low-effort technical optimisations for high-impact SEO results.

- Designing a content strategy that drives long-term traffic growth and enhances brand authority.

- Strengthening AI and LLM discoverability to future-proof Scaler’s organic presence.