Lost Exit – Premium Minimalist Fashion Label
Objective: Build a luxury D2C e-commerce site for a new minimalist clothing brand.
Psychology:
Inspired by COS, Jil Sander, The Row.
Focus on timeless sophistication → muted colors, clean UX, high-end visual hierarchy.
CRO-optimized product pages → big imagery, clean buy CTA.
Tools Used: WordPress + Lovable (Shopify backend for commerce).
Workflow:
Competitor research → Style guide development.
Shopify integration for catalog + checkout.
CRO review before launch.
Impact:
Enabled luxury positioning from day one.
Supported D2C launch sales without marketplace dependency.
10 Mar 2025
