Title: Rise of Zomato - Twitter Thread

Objective: To create an engaging, easy-to-understand Twitter thread explaining how Zomato grew from a small startup to a global food-tech giant. The goal was to educate readers, keep them hooked, and make complex information feel simple and fun.

Time Taken: Around 3–4 hours (including research, writing, editing, and thread polishing).

Tools Used:

Google (for quick research)

Twitter (for publishing format)

Notion/Notes app (for drafting ideas and organizing the flow)

Other Details:

Wrote in a casual, conversational tone to make it relatable.

Broke down the story into bite-sized tweets to maintain flow and engagement.

Focused on a logical structure: starting point → key milestones → business model → growth strategies → final takeaway.

I made sure the thread was easy to read, even for someone who doesn't know much about startups.