Designed and executed a strategic pre-launch Instagram campaign for NailJunkies, a premium press-on nail brand focused on bold, reusable, salon-like nails for modern women.

Project Objective:

- Build brand awareness before launch

- Create anticipation and emotional connection

- Establish premium positioning

- Grow Instagram engagement and followers

- Prepare audience for launch-day conversion

Campaign Theme:

“Not Just Nails. An Obsession.”
Positioned nails as a personal statement and everyday luxury, not just a beauty product.

Content Strategy & Execution:

🔹 Content Plan (7-Day Pre-Launch Flow)

Day 1 – Curiosity hook (“Something beautiful is coming…”)

Day 2 – Brand color palette reveal

Day 3 – Mood board storytelling

Day 4 – Brand introduction carousel

Day 6 – Luxury-focused nail quote

Day 7 – Benefits of press-on nails (carousel)

Formats used: Static aesthetic posts, Carousel storytelling, Short-form reel (brand teaser)

Target Audience:

- Women aged 18–35

- Fashion-forward, beauty-conscious

- Instagram & Pinterest active

- Working professionals wanting salon-like nails at home

- Brides, influencers & beauty creators

Strategy Approach:

- Aesthetic feed alignment before launch

- Soft-luxury feminine tone

- Consistent brand voice & visual identity

- Emotional storytelling instead of hard selling

- Focus on curiosity → identity → value → benefits

Outcome:

- Built a cohesive pre-launch Instagram grid

- Created early brand recognition

- Strengthened premium perception

- Laid the foundation for the launch conversion strategy

Key Skills:

Social Media Strategy | Brand Positioning | Content Planning | Caption Writing | Visual Storytelling | Audience Targeting | Pre-Launch Marketing | Instagram Growth Strategy