Conducted a comprehensive SEO audit for two high-traffic platforms: Shaadi.com, EaseMyTrip

Project Objective:

To evaluate website performance across On-Page, Technical, and Off-Page SEO parameters and identify actionable improvement areas for organic growth.

1️. On-Page SEO Analysis:

- Title tags & meta descriptions

- Header tag hierarchy (H1, H2, H3)

- Image ALT attributes

- Canonical tags

- URL structure

- Internal linking

- Keyword placement

2️. Technical SEO Analysis:

- Mobile responsiveness

- Page speed (Desktop & Mobile)

- Page size optimization

- Crawlability & indexability

- Sitemap & robots.txt review

- HTTPS security check

Tools used:

- Lighthouse (Speed & performance)

- SEO meta inspection tools

- Page size analysis tools

3️. Off-Page SEO Analysis:

- Backlink profile evaluation

- Domain authority comparison

- Competitor backlink study (e.g., MakeMyTrip)

- Anchor text distribution

Tools used:

- Ubersuggest

- Google Keyword Planner

Key Insights:

- Strong brands often underutilize on-page optimization consistency.

- Page speed and mobile performance significantly impact SEO health.

- Backlink quality matters more than quantity.

- Travel & matrimonial industries are highly competitive in organic search.

Outcome:

Created structured audit sheets highlighting: SEO gaps, Priority fixes, Optimization opportunities, Competitive positioning insights

This audit framework can guide:

- Organic traffic growth strategy

- Technical improvements

- Content optimization roadmap

- Backlink acquisition strategy

Core Skills:

SEO Audit | Technical SEO | On-Page Optimization | Backlink Analysis | Competitor Benchmarking | Tool-Based Analysis | Strategic SEO Planning