Objective:

This post is part of my portfolio project on brand teardowns, where I decode how iconic Indian brands build cultural capital through storytelling, design, and strategy. This one features MyMuse, India’s first modern intimacy brand that made sexual wellness feel classy, not cringe. The goal was to explore how MyMuse redefined desire through design minimalism, gender-neutral branding, and emotionally intelligent marketing, proving that intimacy products can be aspirational, not taboo.

What I Focused On:

• Analyzing MyMuse’s brand identity, soft neutrals, minimal packaging, and artful photography that blends sensuality with sophistication.
• Understanding how their tone of voice, creates a dialogue around pleasure that feels inclusive and mature.
• Breaking down their campaigns and content strategy, especially how they use humor and education to normalize conversations around intimacy.
• Studying behavioral design cues, from warm UX tones to affirming copy that build emotional safety and trust.
• Designing slides that reflect MyMuse’s warm aesthetic, calm, clean, and sensual, balanced with my narrative-first tone.

Time Taken:

2–3 days (brand audit, behavioral tone analysis, campaign ideation, and presentation writing)

Tools Used:

Canva, ChatGPT (for behavioral insight articulation and narrative structuring)

Who Should Check This Out:

Marketers, designers, and founders exploring wellness, D2C, or taboo-breaking categories who want to understand how to position intimacy with sensitivity and elegance. Especially relevant for brands navigating emotional subjects through design and psychology. This teardown reveals how MyMuse sold self-love without shame, by designing comfort into every touchpoint.

Let’s Chat:

If you’re building a brand that wants to feel intimate, safe, and sophisticated, one that speaks to emotion, not just attention, let’s talk about crafting experiences that whisper instead of shout.