Lenskart | Spec-ad
Disclaimer: Please note that this is a mock project with no affiliation with real-world corporations.
A Spec-ad for Lenskart
Brand chosen: Lenskart – Your one-stop destination for trendy and affordable eyewear.
Lenskart is a leading omnichannel eyewear retailer in India, offering a wide range of eyeglasses, sunglasses, and contact lenses through its online platform and physical stores.
Objective: Promote Lenskart as the go-to platform for stylish eyewear, encouraging customers to refresh their look for the New Year 2025.
Target audience: Young adults (18–35 years), fashion-conscious individuals seeking quality eyewear at affordable prices.
Thought process:
The New Year symbolizes new beginnings and transformations. Encouraging individuals to update their eyewear aligns with the desire for a fresh start. The phrase "New Year, New Look" resonates with the audience's inclination towards self-improvement and embracing change.
Tools used: Canva for design; creative writing for copy.
Time taken: Half a day.
31 Dec 2024
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