SEO Portfolio – Radiant IT Services

Project: Website SEO Optimization & Digital Marketing Strategy
Role: SEO Executive
Type of Work: On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, and Performance Analysis

In this project, I worked on improving the website’s search engine visibility and overall performance through a complete SEO strategy. My work included keyword research, backlink building, on-page optimization, technical improvements, competitor analysis, and performance tracking.

Project Work Files:
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1. Backlinks Sheet

I created and maintained a complete sheet of backlinks built for the website from different high-authority platforms.

The sheet includes:

Backlink URL

Website Domain Name

Anchor Text

Submission Type (Profile, Directory, Blog, Article, etc.)

Status (Live / Pending)

Purpose:
To improve domain authority and increase the website’s ranking on search engines.

2. Backlinks Information

This document contains detailed information about all the backlinks created for the website.

Included Data:

High Domain Authority websites

Dofollow and Nofollow links

Backlink sources

Link-building strategy tracking

3. Work List

I maintained a structured list of SEO tasks to track daily and weekly activities.

The work list includes:

Daily SEO tasks

On-page optimization tasks

Off-page submission activities

Completed and pending task tracking

4. GMB Account Backlinks Information

I created backlinks and citations for the Google Business Profile (GMB) to improve local SEO performance.

Work included:

Local business directory submissions

Business listing links

Local SEO link building

5. FAQs Submission & Question–Answer Link Sheet

I submitted questions and answers on relevant platforms to increase website visibility and generate backlinks.

Work includes:

FAQ submissions

Q&A platform links

Community discussion participation

Purpose:

Increase referral traffic

Improve brand visibility

Generate natural backlinks

6. Google Page Ranking Keywords

I tracked the ranking of target keywords on Google to monitor SEO progress.

Report includes:

Target keywords

Current ranking position

Ranking improvements over time

Keyword performance tracking

7. One Month SEO Growth Plan (Step-by-Step)

I prepared a 30-day SEO strategy plan to improve the website’s performance.

Plan structure:

Week 1 – Keyword research and technical SEO audit
Week 2 – On-page SEO optimization
Week 3 – Backlink building and off-page SEO
Week 4 – Performance tracking and optimization

8. New Keywords Report

I conducted keyword research to find new keyword opportunities relevant to the business.

Report includes:

High search volume keywords

Low competition keywords

Long-tail keywords

New ranking opportunities

9. Radiant Website SEO Action Plan & Checklist

I created a complete SEO action plan and checklist to ensure all optimization tasks were implemented.

Checklist includes:

Meta title optimization

Meta description improvements

Image optimization

Internal linking

Page speed improvements

Schema implementation

10. URL Structure Optimization

I worked on improving the website URL structure to make it SEO-friendly.

Example:

❌ example.com/page?id=123
✅ example.com/seo-services

11. Developer Task List

I prepared a list of technical SEO tasks for the website developer to improve website performance.

Tasks include:

Page speed optimization

Mobile responsiveness improvements

Schema markup implementation

Broken link fixing

Website structure improvements

12. Website Before & After Performance Report

I created a report comparing the website’s performance before and after SEO implementation.

Metrics included:

Website traffic

Keyword ranking improvements

Page speed score

SEO performance changes

13. All Pages Link Title

I created optimized link titles for all website pages to improve SEO and user experience.

Purpose:

Better navigation

Improved click-through rate (CTR)

14. Product Schema Implementation

I implemented or planned structured data (Schema Markup) for product pages.

Purpose:

Enable rich results on Google

Improve product visibility in search results

Provide structured information to search engines

15. GMB Report

I analyzed the performance of the Google Business Profile.

Report includes:

Profile views

Search queries

Customer actions

Local search visibility

16. Competitor Analysis Report

I analyzed competitor websites to understand their SEO strategies and identify opportunities.

Analysis includes:

Competitor keywords

Backlink sources

Content strategy

Ranking factors

17. Image Optimization

I optimized website images to improve page speed and SEO performance.

Work includes:

Image size optimization

Adding alt text

Using correct image formats (WebP, JPG)

Improving page loading speed

18. All Pages H1 to H6 Structure

I optimized the heading structure (H1–H6) across the website to improve content hierarchy and SEO readability.

Purpose:

Better content structure

Improved search engine crawling

Better user experience

19. All Pages Title

I created SEO-optimized meta titles for all website pages to improve search visibility.

20. All Pages Keywords

I assigned targeted keywords to each website page based on the page’s content and purpose.

21. Keyword Research & Mapping

I conducted keyword research and mapped the most relevant keywords to specific pages of the website.

Example:

Home Page → Main business keywords
Service Page → Service-specific keywords
Blog Page → Informational keywords

Skills Used in This Project

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Competitor Analysis

Google Business Profile Optimization

SEO Reporting and Performance Analysis