Objective of the Project

The objective of this project was to analyze the marketing journey of Arattai, an Indian messaging app, and present its comeback story as a set of actionable marketing lessons for brands.

Instead of treating this as a traditional case study, I transformed it into a LinkedIn-style carousel — making the insights engaging, swipe-worthy, and shareable.

The goal was to showcase my ability to connect real-world brand narratives with strategic marketing insights and to demonstrate how those insights can be repurposed into visually appealing social media content.

Approach

Researched Arattai’s positioning vs WhatsApp and identified cultural, emotional, and timing triggers.

Extracted 5 key marketing lessons from its story.

Designed a minimalist carousel to communicate these insights clearly and professionally.

Focused on making it shareable, concise, and platform-ready for LinkedIn/Instagram.

Outcome

Delivered a  minimalist carousel design that distills strategic insights into a relatable format.

Showcased how a brand’s success depends not just on product features but on timing, context, and storytelling.

Highlighted my ability to merge marketing strategy with creative execution.

What I Learned

Timing matters as much as features: Products can succeed when the context aligns with consumer needs.

Storytelling is marketing’s strongest tool: Turning a product’s journey into a relatable narrative makes insights impactful.

Visuals drive engagement: Simplifying complex marketing insights into micro-stories boosts clarity and shareability.

Tools amplify creativity: ChatGPT for brainstorming, Gemini for mockups, and Canva for design made the process faster and more creative.

Tools Used

Canva → for carousel design and layout

ChatGPT → for brainstorming and narrative structuring