Goal / Objective:
Conduct a comprehensive investment analysis of As You Are, a telemedicine startup providing scalable autism diagnostics, to evaluate market opportunity, competitive positioning, revenue potential, and investment viability.
Tools & Technologies Used:
Tracxn, CDC & NIH data, CMS/AMA telehealth reimbursement benchmarks, Excel, financial modeling, competitor analysis, market sizing frameworks.
What I Did:
Analyzed business model: virtual autism evaluations, B2C insurance-based revenue, B2B partnerships with schools and clinics.
Estimated revenue potential (2022–2024) using patient volume assumptions, market penetration, and average reimbursement rates.
Conducted market sizing: TAM ($1.1B), SAM ($264M), and potential share ($13–26M), highlighting growth opportunity in tele-diagnostics.
Performed competitive analysis, identifying differentiators (faster, cheaper, scalable) and benchmarking against Cortica, Blue Sprig, and traditional clinics.
Evaluated risks & challenges: regulatory hurdles, reimbursement variability, emerging hybrid competitors.
Developed investment recommendation: Series A/B candidate with expansion potential, adjacent opportunities (therapy referrals, AI diagnostics), and risk-adjusted investment thesis.
Challenges and Learning:
Navigating limited public data and making informed assumptions on patient volume and reimbursement.
Learned to combine quantitative market analysis, financial estimation, and qualitative competitive insights to form a structured investment thesis.
Result / Outcome:
Produced a comprehensive investment memo assessing market opportunity, financial potential, and competitive positioning.
Recommended a “High-Potential, High-Risk” investment with clear bull/bear scenarios and actionable diligence next steps.
Highlighted strategic growth avenues for potential investors, including broader age groups, international expansion, and AI-driven diagnostic tools.
14 May 2025
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