YourDOST – Founder’s Office – Assignment

Goal
Increase YourDOST’s reach, engagement, and impact in emotional wellness through social media, campaigns, and strategic partnerships.

Tools & Technologies used:
Instagram, Reels, Carousels, Canva, Social Media Analytics, Email Marketing, WhatsApp, Digital Ads (Meta, LinkedIn), CRM, Event Management Tools

What I did?

Developed 6 social media post concepts including Reels, expert tips, user stories, carousels, and infographics.

Designed Apollo Clinic × YourDOST campaign combining online and offline channels.

Proposed partnerships and sponsorships for Festival of Joy 2026 with corporates, wellness brands, and foundations.

Drafted outreach email templates for corporates, wellness brands, and NGOs.

Challenges and learning:

Balancing relatable content with educational messaging for mental wellness.

Aligning offline activations with digital campaigns to maximize engagement.

Tailoring partnership proposals to different stakeholder priorities.

Result/Outcome

Increased engagement through relatable social media posts (likes, shares, comments).

Structured multi-channel campaign plan with clear metrics: footfall, conversions, CTR, and retention.

Roadmap for large-scale event (FOJ 2026) with strategic partners and sponsorships for broad reach.