Constantly looking out for short but effective user activation campaigns, at Expy, we devised a simple activity. 

I utilized the "verified" feature on Expy where we could verify original profiles from established and upcoming creators. So, we posted a tweet saying "Post a screenshot of your Expy page, and tag us".

The result:

1. Over 200 User Generated Posts.

2. 5X-ed our best weekly signup number(at the time) within 8 hours. 

3. Saw 2X surge in tips due to new monetizable users joining in.