Objective: In this permissionless project, my goal was to show off my design and copywriting skills. I did this by making spec ads that use trending topics, Bollywood and pop culture references, memes, and moment marketing tactics for the 2023 IPL season.

Client: IPL 2023 teams and other brands (Permissionless Project)

Thought Process:

1. Took the highlights and best moments from matches.
2. Crafted witty and relatable one-liners with references to topical trends and pop culture.
3. Simple design approach with minimalistic elements.

Tools used: Notion, Google Docs, Figma

This project is a part of #PermissionlessProject, it is being done in my personal capacity, without any guidance from any stakeholder from the brand or notable. All the copyright is reserved to the respective owners.