TASK
Create an email marketing Campaign for 3 different audiences. 

Idea: Develop a three-email sequence for a product launch, a discount offer, or a seasonal campaign. 

Deliverables: Welcome email, promotional email, and cart-abandonment email. Objective: Demonstrate your skills in creating engaging email copy that drives conversions. 

Target Audience: Subscribers of a newsletter or customers of a luxury coffee brand. Example:Coffee enthusiasts for a seasonal sale 

Key Takeaways for the Email Campaign

For audience 1: Coffee Enthusiasts (Welcome Email)

Copy Highlights:

Warm introduction to the brand with a focus on luxury and exclusivity.

Promises exclusive content (blends, brewing tips, offers).

Engages the audience with aspirational messaging about transforming mornings into something extraordinary.

Audience 2: Budget-Conscious Shoppers (Promotional Email)

Copy Highlights:

Creates a sense of value by offering 15% OFF to make the product feel accessible.

Appeals to both casual coffee drinkers (“latte lover”) and serious enthusiasts (“pour-over perfectionists”).

Introduces urgency with time sensitivity to drive action.

Audience 3: Cart Abandoners (Cart-Abandonment Email)

Copy Highlights:

Gently reminds shoppers of their cart while reinforcing the luxury appeal of the product.

Adds free perks (free shipping + coffee guide) to sweeten the deal.

Creates urgency by emphasizing limited time to reclaim cart items.

Why this Campaign Works:

Personalization: The tone, subject lines, and CTAs speak directly to the needs and motivations of each audience.

Clear Value Proposition: Each email highlights the luxury of the product while offering an incentive (e.g., first-time discount or free perks).

Urgency: Both the promotional and cart-abandonment emails stress limited-time offers to encourage immediate action.

Targeted Approach: Each audience receives messaging tailored to their mindset—engagement for enthusiasts, affordability for budget-conscious shoppers, and reminders for cart abandoners.