Co-Founder
Untangled
- Started a women apparel brand, generating sales worth 5L (INR) in 8 weeks with a net profit of 1.2L by strategically employing digital marketing techniques, social media advertising and meta ads optimization. Boosted reels through instagram barter collaborations amplifying brand visibility with a ROAS of 15X, improving the CTR and significantly lowering the customer acquisiton.
- Managed end-to-end logistics, including shipping, packaging, and vendor negotiations, while overseeing the development of a fully functional website, ensuring seamless operations throughout the supply chain for the dropshipping venture.
- Setting up offline sales channels through multiple pop-ups across cities, gathering customer insights, understanding user persona and MOM’s test.
18 Nov 2023 - 31 Jan 2024
