LinkedIn Content Strategy and Lead Funnel
This loom outlines a LinkedIn content strategy to manage the founder's social media presence and acquire qualified leads for DebtWorks. In this I have used funnel thinking and a lead magnet strategy to convert LinkedIn followers to qualified leads.
It defines an ICP of growth stage or MSME founders, operators, or executives in revenue-generating businesses who are active on LinkedIn, focusing content on the benefits of raising debt and the opportunity cost of not raising it.
06 Aug 2026
Keywords
funnels
marketing
social media
Linkdin
Strategy
