ASICS is one such brand that has been working for the health of the planet as much as they vouch for the good health of their customers. Built on the values of ‘sound mind in a sound body’, the brand’s ethos finds reflection in each of its aspects, be it product development, thoughtful marketing campaigns, or their focus on fostering development through sustainable ways. The brand believes the amount of interest we pay to the well-being of our mental and physical health, we need to pay an equal amount of interest for the welfare of the world around us.