💡 Project Description

📄 Overview:
I analyzed three major airlines — Air India, IndiGo, and Akasa Air — focusing on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. I also created customer personas for each airline to bring a human-centered perspective to the analysis.

🎯 Objective:
To understand how each airline positions itself in the market and how customer behavior and brand engagement influence travel choices and loyalty.

🧰 Methodology & Tools:

Instagram research: Monitored digital conversations, trends, and customer interactions

Market analysis: Compared services, pricing, and distribution channels

Customer persona creation: Developed personas reflecting real traveler segments

📊 Market Insight:
The project highlighted how brand strategies, service offerings, and digital engagement shape consumer preferences across Air India, IndiGo, and Akasa Air.

✅ Outcome:
Provided actionable insights on airline positioning, customer targeting, and engagement strategies, demonstrating how each brand connects with its audience.

📌 Skills Showcased:
Competitor research • Customer persona creation • Consumer insight generation • Social media analysis • Strategic writing