Brand Strategy & Campaign Development – Poo Light Diamond Jewellery 

Developed a complete brand strategy and launch campaign for Poo, a light diamond jewellery brand positioned for modern, self-purchasing women. The assignment covered brand foundations, messaging, and creative campaign thinking for a competitive lifestyle category.

The objective was to create a distinctive brand identity that reflected confidence, self-expression, and everyday elegance while avoiding conventional jewellery advertising clichés. The project included audience definition, positioning, campaign ideation, digital marketing concepts, and social-first copy designed to connect with women aged 21–40 across festive, wedding, and social occasions.

Deliverables:

• Target Persona
• Brand Positioning Statement
• Emotional & Functional Brand Territory
• Brand Personality
• Brand Manifesto
• Tagline Exploration
• Website Introduction Copy
• Campaign Big Idea
• Digital Ad Concepts
• Festive Campaign Name
• Influencer Collaboration Concept
• 20-Second Instagram Reel Script