Spec Ad for Shaadi.com | The Ba***ds Of Bollywood - Aman Garg
Objective: The goal was to create a campaign around the ongoing hype of this new Netflix series/show "The Ba***ds Of Bollywood" and leverage it to spread brand awareness in a satirical and relatable way.
Key factors: Apart from the hype around the song “Duniya Haseeno Ka Mela” from the show, Navratri was also being celebrated across India, with fairs (melas) happening everywhere. These gatherings bring together people from all communities and genders to play Garba — and often, many struggle to find a partner to join in.
I saw this as the perfect cultural moment to blend all three elements — the trending song, the Navratri context, and the social insight — into a campaign idea. To bring it to life visually, I used Gemini Nano Banana to generate the graphic.
24 Sep 2025
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