OBJECTIVE

Introduce new subscribers to the career coaching brand, build trust, provide initial value, and gently guide them toward a coaching offer.

PROCESS

- Planned the email journey

- Defined audience pain points and tone of voice

- Wrote engaging email copy focused on career clarity

- Added reflection prompts and simple exercises

- Included soft CTA for engagement and replies

DELIVERABLES

- Subscription Confirmation

- Welcome Email  

- Value Email  

- Soft Offer Email  

TOOLS USED

Google Docs, ChatGPT

OUTCOME

Built a structured onboarding sequence that builds trust, delivers early value, and naturally guides subscribers toward deeper engagement with the coaching offer.