Objective:
The goal of this carousel was to educate creators, marketers, and business owners about why shady SEO tactics harm long-term growth and how focusing on Google’s E-E-A-T framework can help content rank better while building credibility.

Process & Approach:

Researched Google’s Search Quality Rater Guidelines and E-E-A-T best practices.

Simplified technical SEO jargon into clear, practical tips.

Crafted a hook that grabs attention (“Stop Killing Your Content”) to spark curiosity.

Designed a scroll-stopping carousel that encourages learning in an easy-to-consume format.

Tools Used:

Canva – for designing the carousel slides

Google Docs – for writing and refining the copy

Google, ChatGPT, Perplexity – for brainstorming creative hooks and structuring content flow

Time Taken:
4–5 hours (research + copywriting + design)

Key Skills Highlighted:

SEO Content Strategy

Copywriting & Simplifying Complex Topics

Visual Storytelling

Audience Education & Engagement

Outcome:
A LinkedIn carousel that educates users on building long-term, high-ranking content by following ethical, audience-first strategies. It encourages better content practices, boosts brand trust, and helps professionals avoid harmful SEO shortcuts.