Objective:
The goal of this carousel was to break down the power of storytelling for brands and creators in a simple, engaging, and actionable way. I wanted to show how storytelling isn’t just a “soft skill,” it’s a proven tool to grab attention, build emotional connection, and drive conversions.
Process & Approach:
Researched key storytelling frameworks used by top brands and marketers.
Broke them down into bite-sized, easy-to-digest tips.
Designed a visually appealing carousel to make the content skimmable yet impactful.
Wrote copy that’s simple, crisp, and relatable for professionals on LinkedIn.
Tools Used:
Canva – for designing the carousel slides
Google Docs – for drafting and refining the copy
Perplexity & Google – for brainstorming angles and structuring the flow
Time Taken:
4–5 hours (including research, writing, and design)
Key Skills Highlighted:
Storytelling & Copywriting
Content Strategy
Visual Communication
Audience Engagement
Outcome:
A high-value LinkedIn carousel that educates, inspires, and encourages professionals to apply storytelling techniques in their own content, leading to more reach, better engagement, and stronger brand presence.
16 Mar 2024
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